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Want to be the first to know about IBM Power Systems* announcements and innovations? Read about the work done by these five members of the Power Systems marketing team

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Want to be the first to know about IBM Power Systems* announcements and innovations? Read about the work done by these five members of the Power Systems marketing team—and how their tweets and posts can inform IBM clients.

Susan Emerick
Portfolio marketing,
senior manager

What do you do?
I lead the development of marketing business plans, messaging and brand narratives, sales enablement, performance reporting, market research, competitive analysis, market segmentation and marketing mix modeling to drive marketing strategy, brand awareness, demand generation, brand engageme nt and advocacy.

How do you help Power Systems clients?
My work, and that of my amazing team, directly impacts our clients and potential clients by providing them clear communications to help them thoroughly understand the technology advancements available to them from IBM.

Follow me for information on artificial intelligence, marketing technologies, digital and social marketing, IBM news, etc.

Twitter: @sfemerick
LinkedIn: linkedin.com/in/sfemerick

“Learn how Artificial Intelligence (AI) can help you keep pace with compliance and regulations.”

Susan Emerick @sfemerick • May 31
AI described in 10 easy to understand use cases + other resources techrepublic.com/article/the-fu... #ArtificialIntelligence The future of AI: 10 scenarios While there’s fear about AI taking jobs... techrepublic.com

The future of AI: 10 scenarios While there’s fear about AI taking jobs... techrepublic.com


Anirban Chatterjee
Global product marketing,
IBM Power Systems

What do you do?
I market AIX* and Power Systems software (including products such as PowerVM*, PowerVC*, PowerHA*, PowerSC* and more). I help define how we engage with customers to solve real business problems, such as how to deploy technology updates, build strategies for hybrid cloud or explore new cognitive analytics projects.

How do you help Power Systems clients?
IBM has thousands of clients around the world running their critical business functions on Power Systems today, and my work is solely dedicated to ensuring their continued success. This means, among other things, helping them be more informed as they migrate critical business functions to new technologies such as POWER8* and SAP HANA, deploy new capabilities to the cloud, and making sense of the ever expanding world of cognitive analytics and accelerated deep learning.

Follow me on social media for coverage of the latest Power Systems announcements and reports from client events.

Twitter: @anirbahn
LinkedIn: linkedin.com/in/anirbanc

“I tweet about conference updates, product news, executive interviews and more.”
Anirban Chatterjee @anirbahn • June 15 IBM, Hortonworks deepen their Big Data partnership:
parsing the details | ZDNet

IBM, Hortonworks deepen their Big Data partnershi... Pragmatism and mutual benefits are driving this agreement. zdnet.com

Elizabeth Hudson
Content marketing manager

What do you do?
As a content marketer, I create everything from event fliers to website copy to drive brand awareness and increase engagement with our clients. The content I create supports IBM Power Systems products and any IBM i announcements, such as the IBM i 7.3 and Technical Refresh announcements.

How do you help Power Systems clients?
I created a new marketing program called Fresh Faces, which highlights the next generation of innovators who are pushing the boundaries of what’s possible with Power Systems. I recently started the program to highlight the amazing IBM i innovators I’ve met at user groups. The IBM i community is a passionate group and I really wanted to showcase the incredible work they are doing using Power Systems.

Follow me to get awesome marketing collateral from yours truly. Just kidding. You’ll find the latest news and announcements on IBM i and the Fresh Faces program.

Twitter: @itselizabeth_h
LinkedIn: linkedin.com/in/elizabeth-h-36222032

Elizabeth Hudson @itseliz... • 10 May Now that’s a wrap Thanks again to @Steve_Will_IBMi @de_barry @jordiwes @BKodyRobinson for our first #FreshfacesofIBMi video - at Universal Studios Florida


Brandon Pederson
Worldwide IBM Power Systems content
and community manager

What do you do?
I educate and equip our IBM Champions to evangelize the brand through various channels and also develop and maintain a community content calendar. I also own the communication cadence for relevant social channels and online discussion forums. I develop and track customer references.

How do you help Power Systems clients?
Recently, I helped our IBM Champions register for our upcoming IBM Vision conference in Orlando, Florida, and identified who was speaking to help evangelize the IBM Power Systems brand.

Follow me on social media to learn more about the IBM Champions program and everything going on within the community.

Twitter: @BPED07
LinkedIn: linkedin.com/in/brandon-pederson-b8768293

Brandon Pederson @BPED07 • 15m Harness the power of @IBMWatson Language Translator on @IBMi:

Harness the power of IBM Watson Language Trans... You can add powerful abilities to your IBM applications by using IBM Bluemix Watson Services. THe article illustrates how to create a Watson Language Translation... ibm.com


Caitlyn Ryan Conroy
Content marketing manager

What do you do?
I connect clients to analysts and subject matter experts via IBM Power Systems content to help them make the most out of their investment in our infrastructure.

How do you help Power Systems clients?
I created a Total Cost of Ownership Tool for IBM Power Systems to show the economic benefits of upgrading to the latest Power Systems hardware for current and future workloads. It’s an easy-to-use assessment that ultimately produces a PDF report users can take to their team to show the cost benefits of investing in Power Systems.

Follow me on social media for the latest IT trends and IBM Power Systems announcements.

Twitter: @caitlynconroy 
LinkedIn: linkedin.com/in/caitlynryanconroy

“My work can help you get the most out of your IBM Power Systems investment.”
Caitlyn Ryan @caitlyneryan • 21m With this tool, you will see cost comparison between #POWER8 and x86-based servers and more. ibm.co/2wwsOKo
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