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Waste Not, Want Not

For Carbon Footprints, Smaller is Smarter

Like most businesses, your company takes fuel and turns it into greenhouse gasses. While this might be unavoidable to some extent, it’s time to take a look at what business value you’re getting out of the resources you use. The answer might clue you in to your company’s overall sustainability. The word “sustainable” is often associated only with environmental responsibility, it can also signify financial prudence and social durability.

 

IBM last month announced a new consulting offering to help businesses become smarter through wise CO2 consumption. The Strategic Carbon Management service works on the notion that companies need clear goals and strategies to reduce energy use and CO2 emissions, and that this can correspond with greater business efficiency and reduced cost.

While IBM has long offered energy-efficient data-center solutions, this service reaches beyond computing, following one measure of a business’ health—its carbon emissions—throughout the organization. IBM is touting potential emissions savings (with corresponding financial savings) averaging 50 percent, with a range of 15-20 percent in travel and up to 90 percent in datacenters.

Several factors are drawing CO2 into focus as a measure of business viability and an opportunity to improve efficiency. Volatile energy prices are one driver, says Eric Riddleberger, global leader for IBM's business strategy consulting practice.

 

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